Suzuki Supersport
Suzuki’s timeless approach to design has allowed them to remain a household name for several generations. Ambush Design represents the bright future of the Japanese youth culture. Playing on the generational differences that are pushing the youth to act out more than ever, this collaboration between the two cultural behemoths celebrates the youth and their thirst to leave their mark on Japan’s illustrious culture.
Enable the youth of Tokyo to establish unique personas using AMBUSH Design’s lens.
As the city continues to shift and grow around them, Tokyo’s youth struggle to bridge the generational gap between progress and tradition. Representative of both the bright future of the culture and a suppressed ultraviolence, the Obake by Suzuki provides an alter for the generation’s exhausted ego.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.